Archive for category Doctor

On-location Executive Portrait – Dr. Armando Moncada, PCG Labs

Executive portrait of Armando Moncada, Jr. MD, President, CEO of PCG Labs, Inc.

Armando Moncada, Jr. MD

On-location Executive Portrait

A week earlier Donna and I photographed Dr. Moncada’s executive portrait, as well as his staff at the office in Dahlonega, GA. The shoot went well, but he felt his hair was too long. Always happy to serve my clients, we headed to his home on a Saturday morning to reshoot his executive portrait. We setup our normal 5 light portable portrait studio in his family room (fortunately, it was just large enough). Though the ceiling height did not allow for a proper hair light its color was pretty neutral, so I bounced a light off of it.

Executive portrait of Armando Moncada, Jr. MD, President, CEO of PCG Labs, Inc.

Armando Moncada, Jr. MD

The PCG Labs corporate colors are in the blue tones, so used the same mottled gray background as before. His first suit was gray, and I was concerned about separating him from the background, so we shot a series of head shots. Dr. Moncada graciously changed into a blue suit, and we reshot the series. (Note:  Dr. Moncada’s new business name and site is PGC Molecular)

Executive portrait of Armando Moncada, Jr. MD, President, CEO of PCG Labs, Inc.

Armando Moncada, Jr. MD

While setting up our lighting initially, I noticed that his front door provided a clear view to the woods across the street, and I thought the bright green leaves might make an interesting background. On the final shot we moved the octa, rim, fill and hair lights, balanced our Balcar lighting to the outside. I think this is my favorite image of Dr. Moncada.

For post-production I edited in Lightroom 3.3 and uploaded to The Turning Gate TTG Highslide Gallery Comment template for his consideration. I was surprised when he selected 13 for full retouching! These were my selects.

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